The Great Purple Cupcake Project

Cupcake Project Logo

What's this all about?

Conceived by three smart cupcakes at The Anita Kaufmann Foundation (AKF), The Great Purple Cupcake Project is a sweet epilepsy awareness initiative supporting Purple Day® (March 26th). During the week of March 26th, AKF is inviting bakeries and cupcakeries across the United States to feature PURPLE CUPCAKES in an effort to promote awareness of a condition that affects over 3 million Americans.

We'll provide you with the Purple Day® swag and signage and you make the cupcakes. All we ask is that a portion of cupcake sales goes back to Purple Day® for epilepsy awareness (10% is suggested). In return, your shop and website will be listed on a dedicated page at both and our website. We will also provide you with press materials to send out to the local media.

Purple Day®, Huh?

Purple Day® is an international grassroots effort dedicated to increasing awareness about epilepsy worldwide. On March 26th annually, people from around the globe wear purple to promote awareness about epilepsy. Purple Day® was founded in 2008, by nine-year-old Cassidy Megan of Nova Scotia, Canada. Motivated by her own struggles with epilepsy, Cassidy started the day in an effort to get people talking about the condition and reassure those with seizures that they are not alone. She named the day Purple Day® after the internationally recognized color for epilepsy, lavender.

Why get involved?

Epilepsy affects more than 3 million Americans and 50 million people worldwide. That's more people than multiple sclerosis, muscular dystrophy, cerebral palsy and Parkinson's disease combined! Additionally, each year in the United States, 200,000 new cases are diagnosed-45,000 of which are children under the age of 15.

Despite these statistics, epilepsy remains one of the most publicly misunderstood conditions, and misconceptions about the disorder persist. Consequently, many people with epilepsy face barriers due to a lack of public awareness. In fact, many people with epilepsy feel that the stigma surrounding epilepsy and seizures is worse than the condition itself.

How can my bakery help?Buddy Valastro with Danielle & Debra Josephs

Giving back has never been so simple…or so sweet! For the week of March 26th, feature PURPLE CUPCAKES at your shop and donate a percentage of sales to The Anita Kaufmann Foundation. AKF will provide your shop with promotional materials and information on Purple Day® and The Great Purple Cupcake Project for your customers. We'll also link to your shop on both this website and as well as provide you with press materials. To join The Great Purple Cupcake Project, please contact Ann Marie at

I'm an advocate. How can I help get local bakeries involved?

We're always looking to get more bakeries and cupcakeries involved with The Great Purple Cupcake Project and we'd love your help. Just send us an email at and we'll send you the details. The same applies to schools and businesses looking to host purple bake sales. Contact us for more information and start selling sweets and raising funds for epilepsy awareness!

Download The Great Purple Cupcake Project 2014 Poster here.

The Anita Kaufmann Foundation – Global Sponsor of Purple Day®

Purple cupcakes + Epilepsy awareness + Helping a deserving cause = SWEET!

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